Utilizing Google To Your Advantage

Do you believe that effective marketing is time-consuming, unpredictable, and often overwhelming? If so, you're in good company. We talk frequently with new customers who are frustrated with the amount of time it takes to get even the slightest results from their advertising efforts.
They're posting on multiple social channels daily, writing blog posts to the best of their ability, answering questions through email that get little response. What gives?

​The solution for many of these exhausted new customers is pay per click, which is also known as PPC. The most effective channel for this form of virtual marketing is Google Ad Words. The program allows marketers to place ads at the top of results pages that are shown to people searching for related information. The result is fast targeted traffic flowing to your website, which is hopefully set up with an effective web design and tons of content that will convert that traffic effectively.

Why PPC Marketing Works
If there is a downside to PPC, it's the upfront ad spend. Basic Search Engine Optimization allows you to attract targeted traffic without spending money, but PPC does require an investment. PPC is also much faster when delivering results and will pay off in the long term if you know how to write effective content and select the most appropriate keywords.
Why should you make the investment to run ads on Google? How do you know it will work? It works because it's different than other advertising opportunities in the following ways:

• Only people searching for your chosen keywords will see your ads. Google matches the strings of words used in your ads to real terms people are searching for, and then they are shown. You won't waste your budget on people who have no interest in what you offer, assuming you select the most effective and relevant keywords.
• You decide how much you spend. That makes it easy to control spending, ensuring you never overstretch your budget. There are no surprise bills at the end of the week or month.
• Seo targeting is simple. You can select the regions you want to target and rest assured that your ads are shown only to searchers within that area.
• The potential reach is phenomenal. In April 2020, Google was processing over 3 billion searches daily.

More Customers, Less Effort
This strategy remains among the fastest ways to attract customers, and it's effortless when you hire professionals to do the hard work on your behalf. We have a team of well-trained experts with years of experience writing ad copy, researching the most effective keywords, and launching campaigns. We also have significant experience creating comprehensive advertising plans that cover everything from web design and social outreach to Google maps and GMB pages. Whether you want it to appear on Instagram or just on the most powerful engine for virtual searching in the world, we have talented professionals who will work hard to make it happen for you.

Does it sound overly complicated to write effective copy utilizing the right keywords to reach your target market? Perhaps it does, but you're speaking our language and we're ready to help. Contact us today to learn more. Let us help you create the virtual reputation your brand deserves.

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